Turning complex challenges into smooth human-centered experiences.
Senior Product Designer specialised in creating digital solutions that connect, convert and make people's lives a bit easier.
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Design philosophy
Think users first
Real value starts with real people. I dig deep into their needs, test ideas early and design with empathy, not assumptions.
Make it work beautifully
Great design should feel invisible. I craft experiences that are not only clean and intuitive but also purposeful and delightful.
Design for impact
Design isn't decoration, it's strategy. I connect user needs with business goals to create solutions that move the needle.
Real words, real people
“I want to express my deep appreciation for your outstanding work on our checkout. Your attention to detail and commitment to quality truly stand out. Your approachability and willingness to collaborate make working with you a pleasure. Your holistic approach to research and analysis is amazing.”
“Joe, I have received many positive feedbacks on your attention to details, quality designs and collaboration lately. On top of that, I thank you for your proactivity reaching out and offering support to our design peers when you have extra bandwidth. Keep it up!”
“Joe, I have a newfound respect towards you after we worked together on the payment failure. Your attention to detail & also the frameworks you using shows how you work in a very structure & disciplined way. The pain points you highlighted is key in understanding customers' frustration. Thank you as you make my work feel worthwhile as what I will now spearhead will remove this pain”
“Thank you always Joe for your hawk-like eyes and for supporting us all the time for all of our UI/UX-related questions. Your attention to detail and your fast design feedback are some of the reasons why we are able to roll out the rebranded Checkout pages on time and deliver it beautifully. Thank you”
“Thanks for always being there to lend a hand when it's needed most. Joe is not only skilled in his craft, but he also has a wide range of soft skills that make him a well-rounded product designer. I'm happy to work with you!”
“He possesses the three pillars of a good manager: technical knowledge and judgment, effective team management with sensitivity to people and customer and business orientation. His continuous friendliness, his positive and constructive spirit, the good atmosphere that he fosters around him [...]”
“Professional, responsible, dynamic, didactic, patient, leader. [...] I have to make special mention of his clear and decisive management in an environment of high tension and stress. He also has very good social skills, which allow him to establish an excellent relationship with the client and generate a positive work environment. He is a great professional, absolutely recommended.”
“He is a comprehensive leader with great technical and management skills. He works very well with clients, adapting to situations and knowing how to meet their needs. He naturally coexists with pressure environments, successfully emerging from situations thanks to his great professionalism.”
“José Ignacio is a very dynamic person with a great desire to improve, which makes him very decisive in the different situations that arise at work. He has a great ability to work with new technologies. All of the above, together with his excellent treatment, makes him provide a very beneficial plus within a work team.”
